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Swanson, Douglas J. – 1997
A follow-up national study surveyed 500 television and radio broadcasters to further understanding of their role as gatekeepers for public service announcements (PSAs) to educate audiences about AIDS, and to bring about "safe" behavior. Respondents were asked to provide information about their stations, and their stations' use of…
Descriptors: Acquired Immune Deficiency Syndrome, Attitude Measures, Audience Response, Broadcast Industry
Fifield, Carol – Storytelling World, 1996
A high school library media specialist uses storytelling regularly in her oral presentations for students. For an audience of adolescents, stories need to be selected carefully and edited to keep the action moving. Music and character voices are effective in capturing and holding teenagers' attention. Storytelling is a tool for curriculum…
Descriptors: Audience Awareness, Curriculum Enrichment, High School Students, High Schools
Wolfe, Lisa A. – 1997
This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…
Descriptors: Audience Analysis, Communications, Community Involvement, Institutional Advancement
Parrino, Angela – 1997
An advocate of the Natural Approach to second language instruction discusses problems associated with error correction, highlighted in her personal experience when she visited Italy to explore her heritage and use her Italian language skills. After requesting to have her errors corrected by a native-speaking friend, the visitor experienced great…
Descriptors: Audience Awareness, Classroom Communication, Classroom Techniques, Error Correction
Corporation for Public Broadcasting, Washington, DC. – 1993
The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…
Descriptors: Adolescents, Attitudes, Audience Response, Children
Orend, Richard J.; Keegan, Carol – 1996
This monograph focuses on the relationship between pre-adult socialization in the arts and subsequent arts participation, as measured in the data collected in the 1992 Survey of Public Participation in the Arts (SPPA) conducted by the U.S. Census Bureau. The study aims to increase understanding of art socialization experiences as they relate to…
Descriptors: Art Appreciation, Attitude Change, Audience Participation, Behavior Change
Schwartzman, Roy – 1993
A film presented as factual may permit critical responses that question its purported factual objectivity and political neutrality. In class, Hans-Georg Gadamer's concept of effective-historical consciousness can be used to evaluate the allegedly propagandistic messages in Leni Riefenstahl's "Triumph of the Will." Analysis of this 1934…
Descriptors: Audience Awareness, Critical Viewing, Documentaries, Film Criticism
Allan, Karen Kuelthau; Miller, Margery Staman – 1995
Focusing on the middle grades (4-8), this book promotes an integrative and thematic approach to curriculum development. The book provides mini-lessons organized around three interactive constructs: the purpose for communicating, the audience, and the organization of the content to be communicated. Separate chapters in the book on each of five…
Descriptors: Audience Awareness, Integrated Activities, Intermediate Grades, Junior High Schools
Hiemstra, Roger; Brier, Ellen M. – 1994
Designed as a practical guide for professionals in various fields as well as independent researchers and pre-professional students, this book provides a close look at how writing and publishing educational articles work. The book offers information on what editors are looking for, strategies to quickly improve each draft, and processes to remove…
Descriptors: Academic Discourse, Audience Awareness, Elementary Secondary Education, Higher Education
Association for Education in Journalism and Mass Communication. – 1992
The Health, Science, and the Environment section of these proceedings contains the following seven papers: "Columbus, Mars, and the Changing Images and Ideologies of Exploration: A Critical Examination" (Lin Bin and August T. Horvath); "Prime Time TV Portrayals of Sex, 'Safe Sex' and AIDS: A Longitudinal Analysis" (Dennis T.…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Response, Cognitive Processes, Communication Research
McKenzie, Robert – 1993
This paper states that college radio invokes two ends of a language spectrum -- the clean language authorized for on-air use and the dirty language prohibited from such use, and that the interaction between the two produces "expositional obscenity," a catalytic form of discourse that invites the audience to render a judgment about…
Descriptors: Audience Response, College Students, Court Litigation, Discourse Communities
Feldman, Robert S.; Coats, Erik – 1993
This study examined the relationship of nonverbal encoding and decoding skills to the level of exposure to television. Subjects were children in second through sixth grade. Three nonverbal skills (decoding, spontaneous encoding, and posed encoding) were assessed for each of five emotions: anger, disgust, fear or surprise, happiness, and sadness.…
Descriptors: Anger, Audience Response, Child Behavior, Children
Siegel, Paul – 1993
The meaning of "diversity" was at the core of the U.S. Senate debate of 1991-92 concerning continued Public Broadcasting Service (PBS) funding, a debate that was both reported on and fueled by a parallel discourse on the topic in the popular press. Ideas about the diversity of programming fell into three sub-dimensions: (1) political…
Descriptors: Audience Awareness, Cable Television, Cultural Differences, Discourse Analysis
Bjork, Ulf Jonas – 1991
The debate over American dominance of mass media exports gained new momentum in the late 1980s, when the European Community moved toward restricting the number of television programs imported from non-European countries. Research suggests that Europeans enjoy American television programs such as "Dallas" because the series embody basic…
Descriptors: Audience Response, Global Approach, Higher Education, Intercultural Communication
Marlow, Christine – 1985
Addressing the negative attitudes of social work students toward research, this paper describes a model for teaching research methods. The model, developed in the setting of a rural social work program, emphasizes participatory experience, "learning through writing." The method is based on the assumption that writing facilitates…
Descriptors: Audience Analysis, Evaluation Criteria, Higher Education, Peer Evaluation


