To extend the resistance-to-persuasion literature into a context relevant to public relations, a study examined the reactions of 147 Michigan State University students after viewing edited versions of President Ronald Reagan's televised address of February 26, 1986. Reagan's address, concerning his request for public support of an increase in…

This paper assesses, by reference to contemporary issues of the "Radio Times" and the London edition of the "TV Times," the way in which Independent Television (ITV) separated itself from the traditional middle class attitudes typified by the British Broadcasting Company programs and, instead, expressed through its programming…

This document presents the results of a two-year study of a British Broadcasting Company children's news program which examined the goals and routines of the programmers, the program content, and audience response. Observations were made of program routines, the content was analyzed, and responses to the programs were obtained during informal,…

This paper argues that new technologies, which play significant roles in the process of communication, may solve some problems, but they also tend to create new ones. A discussion of the various problems encountered in Nigeria, where an appreciable penetration of portable video cameras and recorders has given the public more access to, and choice…

This paper examines the unobtrusive ways in which broadcasting sustains the lives and routines, from one day to the next, year in and year out, of whole populations, and reflects on some of the implications of these processes by accounting for the ways in which the times of radio and television are organized in relation to the social spaces of…

On the premise that union election campaigns on college campuses can provide useful lessons for public relations practitioners, this paper examines literature pertaining to organizing efforts in order to discover public relations problems that can be posed by the reciprocal nature of the influences between the internal and external audiences…

A cooperative writing workshop that attempts to engage first-term college freshmen in a variety of genuine writing problems by stressing the class as audience, the use of daily journals, feedback from small group discussions, and frequent revision is described in the first part of this document. The remainder of the paper presents a case study of…

The impact of six cultural institutions on the Columbus, Ohio, economy was determined by measuring their 1978 direct and indirect financial effects. The six institutions are Ballet Metropolitan, Columbus Museum of Art, Columbus Symphony Orchestra, Center of Science and Industry, Players Theatre of Columbus, and Columbus Association for the…

The impact on the economy of 10 cultural institutions in the Minneapolis-St. Paul area was determined by measuring their 1978 direct and indirect fianancial effects. The institutions are the Children's Theatre Company, Chimera Theatre, Cricket Theatre, Guthrie Theatre, Minneapolis Institute of Arts, Minnesota Dance Theatre, Minnesota Orchestra,…

The impact on the economy of 10 cultural institutions in Springfield, Illinois, was determined by measuring their 1978 direct and indirect financial effects. The institutions are the Springfield Symphony Orchestra, Springfield Theatre Guild, Springfield Art Association, Springfield Ballet, Art Collection in Illinois State Museum, Old State…

The impact on the economy of five cultural institutions in the San Antonio, Texas, area was determined by measuring their 1978 direct and indirect financial effects. The institutions are the San Antonio Symphony, San Antonio Opera, Witte Museum, Museum of Transportation, and the Carver Cultural Center. Data gathered from the six institutions…

The impact of eight cultural institutions on the economy of the St. Louis (Missouri) area was determined by measuring their 1978 direct and indirect financial effects. The institutions are the St. Louis Art Museum, St. Louis Conservatory and School for the Arts, Missouri Botannical Garden, St. Louis Symphony, McDonnell Planetarium, Loretto-Hilton…

The impact of 10 cultural institutions on the Salt Lake City economy was determined by measuring their 1978 direct and indirect financial effects. The institutions are Ballet West, Pioneer Memorial Theatre, Repertory Dance Theatre, Salt Lake City Art Center, Theatre 138, Tiffany's Attic, Utah Museum of Fine Arts, Utah Symphony, Utah Opera Company,…

Approximately 600 telephone interviews were conducted in a study that investigated attitudes toward television and radio programs and program preferences of different audience groups. Findings indicated that younger subjects tended to like rock music and were more concerned with international news than were older subjects. Little difference was…

This study identified the demographic and attitudinal characteristics of student and teacher audiences to provide background information for the development of the General Mathematics Instructional Television Series for the ninth and tenth grades, a series intended to promote increased awareness of applications of mathematics in everyday life and…