A previous study of the perceived social realism of television series featuring families was both replicated and extended with a sample of 1692 second, sixth, and tenth graders in 42 schools in southern California. The "Viewing Frequency" instrument and the "Realism" instrument took children 10-15 minutes to complete. Content…

A questionnaire survey was used at Southern California University, Berkeley in which 140 faculty members gave their opinions about the problems and pleasures in teaching large lecture classes (minimum 100 students). Faculty members were also queried about their practices in dealing successfully with problems and their recommendations for…

Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…

Focusing on the role of the international mass media, these essays stress the urgency of building confidence in the relations among European states and populations in order to secure peace on a world-wide scale and to stop the arms race on the earth and prevent its extension to outer space. Titles and authors are as follows: (1) "Welcoming…

Specific social groups express themselves through their own particularized media. For example, "MS" magazine directs its communication to feminist readers, and as a part of this, regularly reprints advertisements and news clipping taken from mainstream media in its "No Comment" section. This section provides opportunities for…

Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…

Before examining potentially negative effects of rock music on adolescents, it is necessary to demonstrate links between adolescent motivations for consuming rock music and active involvement relative to that use and also to consider how much rock listeners rely on rock music as a source for information about values, beliefs, and social…

This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…

This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for…

Based on a pilot research project conducted in the Spring of 1985, this report on an investigation of the use of television within different families, and how television material is interpreted by its audiences, begins by discussing the project's central thesis, i.e., that the changing patterns of television viewing can only be understood in the…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…

A study investigated the idea that the amount of knowledge viewers extract from exposure to television is a function of the amount of mental effort involved in processing the program content, and that the mental effort invested in viewing is partly a function of people's expectations about the demand characteristics associated with the content.…

This discussion of the influence of advertising on the development of new media covers ways in which advertising uses the media and the implications of new information technologies for consumers and marketing activities. The first of four sections describes how television advertising has been altered by the development of new technologies--cable,…

An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…

To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…