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Singletary, Michael W., Ed. – 1986
Featuring 11 articles of original research, this collection presents selected works from the proceedings of the ninth Annual Communications Research Symposium. Following are the titles and authors of the articles included: (1) "Issues in Inferring Media Effects from Surveys" (S. H. Chaffee); (2) "Expectancy Value Theory and…
Descriptors: Administrators, Audience Analysis, Censorship, Communication Research
Download full textPerry, David K. – 1985
A study tested the hypothesis that highly unrepresentative news stories about foreign nations would have a more damaging effect on the accuracy of inferences formed by United States audiences if the stories concerned developing countries than if they were about developed nations. Subjects, 76 college students, answered questions concerning a…
Descriptors: Attitudes, Audiences, Content Analysis, Developed Nations
Henry, Kathleen – 1988
Family planning programs in sub-Saharan Africa (42 countries and 450 million population), the fastest growing and poorest region in the world, need effective communications campaigns to educate people about the benefits of contraception, help change attitudes about fertility control and family size, and provide information about available…
Descriptors: Advertising, African Culture, Audience Analysis, Cultural Awareness
Matabane, Paula – 1986
This study examines two concepts--the relationship between different types of television viewing as evidence of viewer selectivity, and the structural relationships between television viewing and experiences derived from a subculture and location in the social structure. A review of the way mainstream research has characterized the viewing…
Descriptors: Audience Analysis, Behavior Patterns, Blacks, Cultural Influences
McKnight, Lee; And Others – 1986
This paper proposes an integrated approach to the study of world events, as they are filtered and interpreted in the news, by systematic experimental research on the interaction of the technological characteristics of the media, the content or message, and the characteristics of the audience. Specifically, it is hypothesized that these three…
Descriptors: Audiences, Communications, Content Analysis, Cultural Influences
Silva, Tony – 1989
Twenty-two reports of research focusing on the composing processes of college students of English as a Second Language are reviewed. The research, reported between 1982 and 1989, consists of case studies of various issues: (1) general accounts of the second language composing process; (2) revision; (3) attention to rhetorical form; (4) monitor…
Descriptors: Abstracting, Audience Awareness, College Students, English (Second Language)
Baggaley, Jon, Ed.; Janega, Patti, Ed. – 1982
An introduction briefly summarizes the four previous conferences in this series, identifies trends in topics addressed, and introduces the 16 presented papers in this collection. The papers are as follows: (1) "Formative Evaluation and the New Technologies" (Marjorie Cambre); (2) "Formative Evaluation of Sesame Street Using Eye…
Descriptors: Adolescents, Audience Analysis, Educational Television, Evaluation Methods
Neshaminy School District, Langhorne, PA. – 1980
Developed by teachers who had been trained in the teaching of the writing process, this curriculum guide is designed to help teachers gain the skills necessary for effective writing instruction. The seven sections of the guide provide the following information: (1) the basic assumptions and guidelines of the curriculum; (2) an explanation of the…
Descriptors: Audiences, Curriculum Guides, Elementary Secondary Education, English Curriculum
Woods, William F. – 1978
A teacher's small group experiences in a graduate seminar in affective teaching techniques provided insights that carried over to a freshman composition course. At the beginning of the semester the 26 seminar members, meeting in one group, concealed their insecurities by bombarding each other with obscurities. Similarly, beginning composition…
Descriptors: Affective Objectives, Audiences, College Freshmen, Communication Problems
ALEXANDER, FRANK D.; AND OTHERS – 1965
WITH THE NEED TO PROVIDE LONG-TERM FINANCIAL SUPPORT FOR ITS TV FILM CENTER, THE DEPARTMENT OF EXTENSION TEACHING AND INFORMATION AT NEW YORK STATE COLLEGES OF AGRICULTURE AND HOME ECONOMICS AT CORNELL UNIVERSITY IN COOPERATION WITH THE OFFICE OF EXTENSION STUDIES INITIATED IN JULY 1963 A PROJECT TO ASCERTAIN (1) VIEWPOINTS RELATIVE TO OFF-CAMPUS…
Descriptors: Administrators, Attitudes, Audiences, Broadcast Industry
Wedell, E.G.; Perraton, H.D. – 1968
A 1966-67 coordinated National Extension College program in Great Britain combined a series of 32 television programs, a handbook, a kit for experiments, and lecture courses and short residential courses to teach 0 level physics. The average audience for the broadcasts was estimated at 25,000 or more. In addition, 8,941 handbooks were sold, 3,970…
Descriptors: Adult Education, Adult Programs, Audiences, Cooperative Programs
Alaska Governor's Office of Telecommunications, Juneau. – 1975
This is the second volume of the three volume final report for the Health/Education Telecommunications Experiment. This appendix is a collection of documents which further elucidate the planning and construction of the communications facility. It includes a chronology of funding and contracting events, and copies of the actual grants and contracts…
Descriptors: Audiences, Citizen Participation, Communications Satellites, Community Role
Asante, Molefi Kete – 1974
In devising an inventional scheme for considering black communication behavior with possible implications for a more general theory, four constituents must be considered: frame of mind, scope of context, structure of code, and delivery of message. The concepts of rhythm and styling seem indicative of the black frame of mind, while the contextual…
Descriptors: Audiences, Behavior Patterns, Black Attitudes, Black Culture
Ball, Samuel; And Others – 1970
This study evaluates the impact of the first year of "Sesame Street" on preschool televiewing audiences in five sites (Boston, Mass., Durham, N.C., Phoenix, Ariz., suburban Philadelphia, and northeastern California). Chapter I introduces evaluational questions and the research strategy. Chapter II presents sampling procedures for pretest…
Descriptors: Audiences, Disadvantaged Youth, Educational Television, Educationally Disadvantaged
Weaver, Carl H. – 1972
This book is divided into three conceptual areas: a general presentation of listening behavior and its place in the communication process, the major social and psychological processes involved in the selection and cognition of aurally received data, and remedial measures for both the speaker and the auditor. "Listening behavior: an overview"…
Descriptors: Audiences, Audiolingual Skills, Cognitive Processes, Communication Skills
