An information-control systems model for evaluation of adult education programs is offered and illustrated. The model is based upon identifying principal subsystems, such as source, channel and audience, which are involved in initiation, production, delivery and reception of educational messages. These subsystems are seen as separate but…

This volume on the Tri-University project contains three reports on the teaching of oracy. The chairman of the committee on oracy, Laura Chase, offers suggestions for the preservice and inservice training of teachers to prepare them to deal with discussion, the individual talk, oral reading, and dramatic role playing. She outlines a teacher…

This report briefly reviews America's national heritage and the evolution of public agencies and institutions, outlines current national goals, examines the problem of Americans isolated from the mainstream of society, analyzes the present activities of the Cooperative Extension Service, and gives the Joint Committee's recommendations for the…

A desirable approach and sequence for the presentation of rhetorical principles to students of junior high school age is outlined. Principles of invention, logical ordering, strategy, and style are discussed with special reference to writing models, developing skills of observation, audience consideration, and precise diction. Specific objectives…

This study was made to evaluate the success and potential of the Columbus Video Access Center (VAC) and compare it with other access organizations operating throughout the nation. Basic trends, issues and problems now confronting public access television were related to Columbus, Indiana. The survey data were collected by: (1) telephone…

Strategies for Change outlines how to use social marketing strategies to influence change in the health programs in a building, district or community. Authors describe how to develop a strategy to influence district administrators, school board members, colleagues and parents. This step-by-step guide leads through the process for developing,…

Outlines the four essential components of education: outcomes, curriculum/program, assessment, and reporting. Emphasizes how these must align with one another. Describes advantages of teacher-librarians coordinating a schoolwide initiative for students' media productions. Identifies the five traits of media work: ideas and content, organization,…

Uses oral theory to examine the relationship between cognition and orality. Analyzes how the electronic media mimic the kind of interaction between speaker and audience characteristic of preliterate cultures. Argues that Ronald Reagan's effectiveness on television stems from his use of rhetorical structures characteristic of preliterate oral…

Reports on a study of 815 elementary and secondary students and adults on the types of evidence referred to in art historical interpretation. Finds that participants referred to four general types of evidence: (1) artist; (2) viewer; (3) culture; and (4) perception. (CFR)

Explains education portals as Web sites that help teachers, students, parents, and librarians work together to learn and to share information. Compares full-service portals and niche portals regarding audience, search engine, grade levels, community tools including email and lesson plans, content, cost, and best features. (LRW)

The mass media studies section of the proceedings includes the following 13 papers: "Say What?: Broadcasters' Use of Political Broadcast Regulation" (Elizabeth Krueger and Kimberly Corrigan); "Comparing Broadcaster Self-Reports to the Perceptions Viewers Have of Televsision Advertising: An Exploratory Study in One State" (Jan…

A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…

One of a series of four reports on specific conservation themes, this report on fish and wildlife is intended to consolidate techniques which will best communicate the legislation, role, objectives, and practices of the Metropolitan Toronto and Region Conservation Authority in enhancing habitats for fish and wildlife throughout the watersheds.…

OBJECTIVES OF THIS STUDY WERE TO DETERMINE THE EXTENT TO WHICH SELECTED GROUPS OF RURAL PEOPLE IN METROPOLITAN PORTLAND, OREGON, VIEWED AGRICULTURAL EXTENSION TELECASTS ON PORTLAND COMMERCIAL STATIONS AND USED THE INFORMATION GAINED TO GET SUGGESTIONS FOR IMPROVING THE SCHEDULING, TYPES, AND CONTENT OF FUTURE PROGRAMS. QUESTIONNAIRES WERE SENT TO…

Evaluation is an act of persuasion directed to a specific audience concerning the solution of a problem. The process of evaluation is prescribed by the nature of knowledge--which is generally complex, always uncertain (in varying degrees), and not always propositional--and by the nature of logic, which is always selective. In the process of…