This report examines the economic impact of cultural institutions on their communities in Columbus (Ohio), Minneapolis/ St. Paul (Minnesota), St. Louis (Missouri), Salt Lake City (Utah), San Antonio (Texas), and Springfield (Illinois). For each city, tables are included which list data in the following categories: (1) audience per capita spending;…

Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

This paper presents a discussion of the Malaysian television phenomenon and associated implications for the country's politics, governance, and social development. As a background to the problems of television's adjustments and adaptations in Malaysia, difficulties and complexities of television in the west and other developing countries are…

This study is the fifth in a series of reports from the Reading-to-Write Project, a collaborative study of students' cognitive processes at one critical point of entry into academic performance. This part of the study examines the ways in which college students interpret and negotiate an assignment that calls for reading to write. Subjects, 17…

In an effort to broaden the context for classroom writing by providing an audience other than the teacher and classmates, a study used microcomputers, a modem and an electronic mail service to set up communications with classes in other communities. Two classes (27 students) at Sewickley Academy in Pennsylvania communicated for a semester with two…

Focusing on the development of students' writing skills and on the instructional techniques used to promote those skills, this report relates the findings of the second phase of the National Study of Writing in the Secondary School. In addition to further analysis of data collected during the first phase of the study, the report provides…

Intended for high school teachers of English and lay readers engaged in correcting student themes and improving student writing practices, these 24 essays are collected into four groups: (1) "The Audience: For Whom Does the Student Write?" (three essays), dealing with identifying an audience, defining terms, improving topic sentences, and teaching…

This book describes and analyzes authority relationships in classrooms through explorations of theory, prior research, and contemporary qualitative studies. The emphasis is on the social construction of authority and the crucial role authority plays in K-16 teachers' pedagogy and students' academic engagement and achievement. The introductory…

This digest reports recent findings on violent television content, highlights the recently developed television ratings system, and offers suggestions for parental mediation of children's television viewing. The National Television Violence Study has demonstrated that not all violence is equal. Certain plot elements in portrayals of violence are…

The Newspaper Division of the proceedings contains the following 22 papers: "Framing Freedom: Hoosier Republican and Democratic Newspaper Editors Frame Lincoln's Emancipation Proclamation" (David W. Bulla); "Quantifying Newspaper Quality: 'I Know It When I See It'" (Philip Meyer and Koang-Hyub Kim); "Cultural Convergence:…

The Commission on the Status of Women section of the proceedings contains the following 8 selected papers: "Perverse Public Panoptican: Content Analysis of Male and Female Patient Images in Reproductive Health News Reports" (Marie Dick); "The Olympic Ideal: A Content Analysis of the Coverage of Olympic Women's Sports in San…

Teachers received guidance and direction from elementary-education university students for using telecommunications to allow third and fourth graders to practice literacy skills in authentic contexts. As a result of the project, the university students gained insight into teaching and learning, and the elementary students enjoyed reading and…

Provides guidelines to instructional designers and multimedia developers for converting traditional instruction to electronic learning, specifically a Web-based format. Discusses initial planning; screen styles; user navigation requirements; appropriate links; target audience description; organization of course content; user interface designs;…

Concentrating on the unintentionally dominant group, the author considers how Walter Ong demonstrates that novice writers have a narrow concept of audience that is really a narcissistic fiction projected as an ideal reader (1975). Given this, writing instructors can work to broaden their students' sense of audience to consider readers who are not…

This essay explores the suburban mythos that dominates the pedagogical scene of public-communication instruction. This scene both narrows the civic meaning of citizenship and constructs an unproblematic environment of professional acceptance. In doing so, it removes any serious discussion of the world of conflicted interests. As a remedy, this…