Intended for use by elementary and secondary school drama teachers, this book stresses students participating in dramatic activities with a sense of purpose and contains practical activities based on student learning objectives. The first half of the book contains a statement of philosophy, a brief discussion of educational accountability and…

This report presents a pioneering effort in the use of television in bringing to a particular sub-population, the disadvantaged, the particular kinds of information which could dispel ignorance in certain key informational areas. From information gathered by a 337-item questionnaire covering demographic characteristics, attitudes, communication…

The second-year evaluation of the Electric Company children's television series used reading tests to assess the skills and concepts addressed on the show. Tests were given in October and May, and teacher questionnaires were administered three times during the second year. Classroom atmosphere during the viewing time was observed as well. The…

The Educational Testing Service evaluated the Sesame Street educational television series to determine the extent to which it accomplished its stated objectives during its first year. Research results showed that Sesame Street benefited children from low-income inner-city areas and isolated rural areas as well as children from middle-class…

Curriculum is the educational blueprint for institutions. Without it, they would not exist. Curriculum is their product; it provides the concepts, skills, and motivation that students need to shape their futures. From book-driven curriculum to the highest, technologically driven curriculum, an institution's main goal is to ensure that students…

The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…

This fact sheet summarizes data gathered in the 2007 annual survey for the National Science Foundation's (NSF) Advanced Technological Education (ATE) program. This was the eighth annual survey of ATE projects and centers conducted by The Evaluation Center at Western Michigan University. Included here are statistics about the program's grantees and…

Research concerning the effects of television violence on children--particularly young children under the age of six--has found that it tends to desensitize them to aggressive behavior and, in some children, promotes aggressive behavior in their play and other interactions with children and adults. This guide is designed to assist early childhood…

A student project for learners of English for academic purposes (EAP) at a Hong Kong university is described and discussed. The project involved independent production by students of a documentary on the uses of English in the community. Topic, method of delivery, and organizational aspects were negotiated within the group of 15 students. Project…

This guide is intended for use in teaching a graphic communications systems. The course has been designed to provide students with an opportunity to assess audiences; design, produce, and deliver printed and photographic messages; and analyze the impacts of these messages. The first two sections discuss the guide's development within the framework…

STUDIES ON THE EDUCATIONAL USES AND POTENTIAL OF TELEVISION IN CANADA, CZECHOSLOVAKIA, AND JAPAN OUTLINE AND DISCUSS (1) THE SOCIAL AND EDUCATIONAL CONTEXT OF ETV IN EACH NATION, (2) KINDS OF PROGRAMS AND THEIR PURPOSES, (3) EXPLOITATION OF ETV BY ADULTS, (4) RESEARCH ON AUDIENCE CHARACTERISTICS AND NEEDS, AND (5) FORMS OF COOPERATION BETWEEN…

Scarborough College of the University of Toronto was the first North American college planned from its inception for television. Closed-circuit television was fully integrated into its physical fabric and academic program. Videotaped lectures, backed up by small group discussions, were to replace many live lectures. The plan was calculated not…

This user-friendly guidance manual is organized by the "target audience" or "end user." First, the manual introduces a "Typical School," which is a school organized in such a way that it represents how many schools in the real world are organized. This Typical School is subdivided into "Organizational Units"…

Children's publicness is undergoing a substantial change. "Scripts" created by the media and involving intensive consumption influence when, where, and how children's publicness occurs. Particularly important are attempts to develop new ways of integrating medial, sensual-active, body-, space- and group-related actions. This article…

Presents the results of a study where musicians listened to 20 minutes of Puccini's, "La Boheme," and indicated which of the five musical elements (melody, rhythm, timbre, dynamics, or everything) commanded their attention. Two groups responded using differing instructions for the Continuous Response Digital Interface. Analyzes the different…