Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

Provides a retrospective account of the author's first years as the first chief administrator for a community college community services program. Describes how those initial experiences in program development resulted in an understanding of the importance of the community services mission that lasted throughout a 20-year career. (DMM)

Looks at the historical roots of community services in community colleges. Offers suggestions for keeping community colleges on the frontier of the development of these institutions (e.g., bringing the program into the instructional mainstream, emphasizing program planning, encouraging instructional innovation. (DMM)

Concern for the state of the humanities is a choice, not a necessity, for research administrators, but by fostering the humanities in any way, research administrators can nurture a vital tradition and a resource that contributes to the institution's basic purposes. (Author/MSE)

Intramural recreational sports directors from 117 universities were surveyed to obtain information about the status and trends in administration and activities of their intramural-recreational programs. Program personnel, administrative control, revenue sources, and activities are discussed. (DF)

The administrative functions providing non-technical services to the technical research staff are often seen by researchers as antagonists, but they can enhance the research effort if organized and run correctly. To be effective, the services should be designed to enhance and not destroy creativity. (MSE)

Early reading looked at from the perspectives of people with whom a school administrator works: parents, staff, researchers. Cites studies which document importance of parents as teachers. Believes staff should recognize importance of involving parents in early childhood education programs.

This biennial report highlights the major programs and activities organized, supported, and implemented by the United Nations Educational, Scientific and Cultural Organization (UNESCO) Asian and Pacific Regional Bureau for Education, based in Bangkok, Thailand, in the fields of education, science, social and human sciences, culture, and…

This study by Tokyo University of Foreign Studies collected data on actual conditions of teaching Japanese as a Second Language (JSL) to children coming to Japan without the language. The study analyzed tasks that needed to be addressed, presented ideas on teaching syllabi and student evaluation, and submitted policy recommendations for schools…

A study examined parent involvement in decision making in the Smart Start early childhood programs in North Carolina. Data were collected through observations, interviews, and surveys. Findings indicated that both the interested public and the Smart Start board members agreed that having parents involved in decisions about how Smart Start money…

Described educational programs funded by the Federal Government. Programs are presented in categories or groupings that indicate whether they serve individuals or institutions and the nature of their support. (Author/RK)

Vocational business education is alive and doing well. A perusal of the literature for more than a quarter of a century indicates the recurrence and persistence of some problems in programs, methods, standards, and administration and leadership. (Editor/JS)

Raises concern that agribusiness programs may be initiated at the expense of production agriculture and student needs. (SB)