Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

The University of Rochester's experience with online analytical processing (OLAP), part of its executive information system, is reported. The server, a multiuser, local area network (LAN)-based database loaded from legacy systems or a data warehouse, can rapidly manipulate and display data, and allows quick creation and changing of analytical…

An endowed chair that is not carefully conceived and fully funded can create problems for institutions of higher education. A well-thought-out policy should guide staff, faculty, and donors concerning level of positions available, minimum donations for each, and titles. Minimum funding figures should be based on predicted endowment income.…

Five situations are posed in which a college advancement administrator must make an ethical judgment. They involve renaming a building named after a graduate, use of personal versus institutional funds for a sensitive information search, use of unrestricted gifts, respecting donor intentions, and candor in information dissemination. Readers are…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

To maximize comprehensive school health education, professional preparation would include a focusing component that integrates elements of the comprehensive school health model and develops the leadership and management capabilities of potential school health leaders. The article describes how to integrate the comprehensive school health model and…

Reviews research concerning barriers to and benefits of integrating young children with disabilities into regular preschool programs. Discusses the effects of integrated programs on children without disabilities, critical integration issues, activity-based intervention, and implications of integrated programs. (BB)

The Department of Veterans Affairs VICTORS (Vision Impairment Center To Optimize Remaining Sight) Program emphasizes individual independence through the use of low vision devices and training. The social worker's role combines traditional counseling with administrative responsibilities, such as interviewing the patient to identify needs and…

This article argues that college students and administrators rely on campus activities professionals to make informed, objective decisions about campus events and that this represents a challenge to present controversial programs to meet student developmental and educational needs. Professionals are urged to be prepared to justify such programs.…

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

This study examined the extent to which a sample of 533 colleges and universities offer child-care services and whether they self-operate them or contract them out. It found that almost half of the institutions provided organized child care and that nearly 75% of such institutions operated the facilities themselves. (MDM)

Changes in information technology threaten the traditional role of the college library on campus. Library administrators must position the library politically as well as technologically to play a central role in services, technology, and organization, and to enable the library to retain an integral place in the university's intellectual life. (MSE)

A survey of 169 educators examined aspects of instructional leadership in elementary bilingual programs. Bilingual programs in exemplary schools differed from those in average schools or schools on accreditation notice in identification procedures, teacher involvement in program development and evaluation, and training in the use of pacing of…

This paper categorizes and tabulates recommendations of 16 reports published since 1980 addressing ways to improve the management of federally sponsored academic research in the United States. The analysis found that most frequently reiterated recommendations have not been implemented, possibly because implementation often depends on consensus of…