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Halper, Cheryl A. – ABCA Bulletin, 1980
Notes that using magazine advertisements to teach sales letter writing can help students understand sales techniques they see daily, but do not think much about. Presents a four-point strategy to help them put together effective sales letters. (FL)
Descriptors: Advertising, Assignments, Business Communication, Business Correspondence
Carlson, Steve – Scholastic Editor, 1979
Points to errors frequently committed by student journalists in writing yearbook photograph captions and designing graphics. (GT)
Descriptors: Captions, High Schools, Journalism, Layout (Publications)
Smith, Marion K. – Technical Writing Teacher, 1979
Presents a way of teaching process explanation in a technical writing course. Urges that the assignment ask students to explain a process they have learned from experience or from observation. (TJ)
Descriptors: Descriptive Writing, English Instruction, Higher Education, Technical Writing
Warren, Thomas L. – Technical Writing Teacher, 1979
Notes that style is important in technical writing and is affected by content, audience, and the writer's purpose. (TJ)
Descriptors: English Instruction, Higher Education, Literary Styles, Technical Writing
Peer reviewedRamsey, P. A. – College English, 1979
Describes the approach used in teaching an English graduate course entitled "The Teaching of Writing to Speakers of Dialect." (DD)
Descriptors: Black Dialects, English Education, Graduate Study, Higher Education
Peer reviewedSnipes, Wilson Currin – Teaching English in the Two-Year College, 1979
Suggests that technical writing courses and general writing courses should have the same goal: the development of thoughtful, communicating adults. (MKM)
Descriptors: Communication (Thought Transfer), Higher Education, Humanities, Technical Writing
Peer reviewedHursey, Richard C. – Teaching English in the Two-Year College, 1979
Suggests that in order to be relevant to students, freshman English courses should emphasize contemporary readings and technical writing. (MKM)
Descriptors: Literature, Relevance (Education), Technical Writing, Two Year Colleges
Flint, Emily P. – New Directions for Institutional Advancement, 1979
The responsibilities of the alumni editor to the reader and to the author are discussed, and principles of good editing including how to edit interviews, convert speeches into articles, and edit class and club notes are covered. (JMF)
Descriptors: Alumni, Authors, Editing, Higher Education
Peer reviewedZielsprache Englisch, 1979
Since the new form of the People's University Certificate English 1 does not include dictation, course directors and specialists in foreign language teaching query whether dictation still has a place in teaching English as a foreign language, and what its pedagogical function might be. (IFS/WGA)
Descriptors: Educational Objectives, English (Second Language), Second Language Instruction, Teaching Methods
Peer reviewedLedger, Marshall; Roth, Arnold – Change, 1980
An illustrated sequential collection of written observations from twentieth-century publishers and professors responding to a young scholar with a manuscript on nineteenth-century British parodists (period titles added) is presented. (Author/MLW)
Descriptors: Authors, Cartoons, Higher Education, Humor
Fulwiler, Toby; Jones, Robert – Freshman English News, 1979
Describes a series of "Writing across the Curriculum Workshops" for faculty members at Michigan Technological University. (DD)
Descriptors: Higher Education, Interdisciplinary Approach, Teacher Workshops, Teaching Methods
Gasvoda, David – Freshman English News, 1979
Encourages teachers to view writing as a process creating meaning, enabling the writer to come to grips with complex experience. (DD)
Descriptors: College Freshmen, Higher Education, Teaching Methods, Writing (Composition)
Peer reviewedBoyer, Ernest L. – Communication Education, 1978
Calls for a redefinition of literacy and basics. Acknowledges the expanded classroom and the fact that new partnerships must be established with those who teach beyond the campuses. Educators must acknowledge the communications revolution and help students become more sophisticated as communicators. (JMF)
Descriptors: Basic Skills, Communication (Thought Transfer), Communication Skills, Literacy
Peer reviewedLarkin, Greg – Exercise Exchange, 1978
Suggests using a puzzle with a frame to demonstrate to students the value of an introduction and an outline in writing. (TJ)
Descriptors: English Instruction, Higher Education, Secondary Education, Teaching Methods
Peer reviewedProffitt, Edward – Exercise Exchange, 1978
Summarizes a method for teaching composition that allows for practice in straight composition, the opportunity for self-expression, and the getting of feedback by asking students to write a paragraph in response to a specific question about the text for the week and a second paragraph of reaction to the text. (TJ)
Descriptors: English Instruction, Higher Education, Paragraph Composition, Teaching Methods


