Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

Ways that academic advising can be used to foster cohesion in the college are addressed. Advising is assumed to contribute to the primary mission of the institution, the pursuit of scholarship. The question at issue concerns the types of efforts directed toward differentiation and specialization in contrast to efforts designed to increase…

An explanation of the roots of the current movement to reform undergraduate education is presented. It is suggested that the reform movement is a reaction against the dominance of the research university. Several reports about the state of undergraduate education are cited, including "Involvement in Learning,""To Reclaim a…

A survey was conducted of a college faculty of 253 to assess faculty attitudes toward governance, teaching, curriculum and students. A modified, abbreviated form of the Carnegie Foundation Faculty Survey was developed. The response rate was 67%. Results included the following: (1) 67% indicated that their writing had been published, or their…

The use and abuse of alcohol on college campuses is reviewed briefly and administrative responses are described. Campus initiatives include policy formation and enforcement, treatment programs, and prevention activities. Issues related to institutional liability are outlined, and important factors that bear on policy formation are detailed, such…

The popular model of collaborative learning views classrooms as contexts where nonmembers of "valued" communities become members by mastering accepted knowledge, discourse forms, and methods. Although attractive to educators, this model allows only for changes in individual students, not in "valued" communities. Further, its…

The relationship between strategic planning and environmental determinism was investigated at the University of Minnesota. The central proposition was that for a particular type of institution (a liberal arts college of a large public university), the strategic planning process will not be strategic either in the sense of being environmentally…

A theoretical model is attempted that explains the processes of interaction between the individual and the institution that lead differing individuals to drop out from the institutions. Recent research in the field is also reviewed to gain new insights into the social process of dropping out from higher education. (Author/DEP)

Since its establishment in 1969, Dawson College (Montreal) has emphasized equal faculty and student participation in all facets of college decision making. Student and faculty attitudes, the effects on the college, and the strengths and weaknesses of such an emphasis are described. (DC)

A bibliography on organizational communication and higher education is presented, and conclusions from previous studies in the areas of information, organizational climate, and decision-making are reviewed. Additionally, suggestions for future research directions are offered. Three important communication issues pertaining to the administration of…

Compared to the United States labor force as a whole, blacks are overrepresented in social service careers and underrepresented in technical and executive careers. This study examined the possibility that the psychosocial environment provided by black colleges may help to cause or perpetuate the distribution of blacks among careers. The faculties…

A case study of the University of Benin in Nigeria illustrates campus planning in the development of a university. Eight aspects of university planning are considered: (1) the functions of a university (students, staff, facility capacity); (2) residential accommodation for students and staff; (3) commercial facilities (shopping); (4) environment…

An ecosystems environmental assessment project was conducted in order to evaluate the residence hall environment at Indiana University, Bloomington campus. Students (N=637), representing a response rate of 67%, completed questionnaires during October 1979. Items about which most students expressed strong feelings, positive or negative, included…

Elements to be included in the teacher education program must be organized to integrate the instructional (cognitive) and personal-social (affective) aspects of teaching. The college setting must provide explicit behavioral objectives known to the student, learning activities organized around cultural problems relevant to elementary school…

This paper develops and estimates a model of college attendance that focuses on the influences of public policy and of economic environment. The Policy instruments examined are tuition, admissions requirements, college locations, breadth of curriculum, draft deferments, and class integration of neighborhoods. The aspects of the economic…