Semiotics is a progressing and promising discipline with its applications in many fields of study. As a bridge between semiotics and foreign language teaching (FLT), educational semiotics has started to attract attention of many scholars, English Language Teaching (ELT) instructors and teachers all over the world. It is obvious that the…

A study used semiotics to examine the graphic elements within corporate trademarks. The trademarks from 247 "Fortune" 500 corporations were placed into 86 different categories of graphic elements intended to connote 14 different qualities. Subjects, 40 college students and 61 business professionals, evaluated 9 sets of 12 trademarks in…

Provides a short summary on the background, current development and future perspectives of the glossematic theory of language and linguistics, as developed by Hjelmslev and those associated with him (Loosely called "the Danish school"). (Text is in German.) (DS)

Uses the stratificational model of the American linguist S. M. Lamb to analyze a Volkswagen advertisement. (Text is in French.) (PMP)

Examples cited refute a generally accepted view that the origins of metaphors are arbitrary. To illustrate this point, examples are cited of how products of nature (curcubitic plants: melons, pumpkins) are used as references to people and their characteristics (hardiness, appearance, texture, inertness, reproductive and sexual connotations). In…

Librarianship is the management of knowledge, not the management of nature, i.e., it is controlled by ideas, not by phenomena. The man/document interface provides a key for creating the philosophy of librarianship and a clue to the intellectual nature of the library profession. Because librarianship occurs whenever ideas are reused, librarians…

When education (teaching and/or learning) is considered to be an art, then it seems obvious that the methods of artistic inquiry would be appropriate analysis techniques. Such analysis seems to be rare or non-existent in educational technology. Semiotics, the theory of signs, provides one such set of methodologies for examining text. This…

Papers are included which focus on humanist geography, specifically the theoretical, methodological, and empirical implications of humanist perspectives for the study of human-environmental relations and the implications of the concern for these relations for humanist theory, method, and questions. Individual foci, defined by each author of the…

The article discusses the process of uniting inherently-linguistic and extra-linguistic factors in communication, examining the reasons for paralinguistic phenomena, their nature and tasks both in oral and written communication, and the ways in which they affect the entire system of the language. (CLK)

Photography has always been examined within a representational paradigm that does not accurately reflect its true nature. A new paradigm for thinking about photography based upon the work of language theorists and semioticians, and particularly upon the communications triangle of discourse theorist James L. Kinneavy, provides a vocabulary and…

This paper studies the composition and scope of the information sciences. These arise, or will arise, from the dependence of the modern world upon records, and therefore upon means to facilitate discourse. Such means range from the physical to the conceptual, but all entail aspects of language, therefore they must all involve social activities,…

Two major hypotheses were tested in three experiments. The first hypothesis proposed that students can imitate and internalize filmic codes, to be used subsequently as covert schematized mediators. The second hypothesis was that subjects with low relevant aptitude scores would profit more than better able subjects from films which model for them…

Establishes two categories of numbers: (1) relatively frequent numbers and (2) relatively infrequent numbers. The numbers in the first group are manipulated by people and depend, at least to some degree, on memorization; those in the second group are essentially machine inputs. Examples of the first group are examined. (SED)

Identifies five types of metaphors typically associated with the idea of "freedom" and discusses how they have formed the ideological core of an uncompromising foreign policy. States that the prevailing idea that freedom is "fragile" must be modified to construct a more balanced conception of national security. (GEA)

The "Guide Michelin de France" is proposed as an authentic document for studying France and its language, increasing student motivation, and fostering an appreciation of the link between language and culture. Three ways (grammatical, communicative, and cultural) of exploiting the guide's semiotics are demonstrated. (MSE)