The "Guide Michelin de France" is proposed as an authentic document for studying France and its language, increasing student motivation, and fostering an appreciation of the link between language and culture. Three ways (grammatical, communicative, and cultural) of exploiting the guide's semiotics are demonstrated. (MSE)

An example of semoitics illustrating the Mycenaean and Minoan language system is used to illustrate innovative teaching methods. (RL)

Paper presented at the Second International Conference on Linguistics and Translation, October 4-7, 1972, Montreal, Canada. (DD)

Original Russian version appeared in Sign, Language, Culture,'' edited by A. Greimas et al., Mouton, 1970, p195-215. (RS)

Russian text published in Jazyk i Celovek", memorial volume for Professor P.S. Kuznecov, Moscow University Press, 1970. (VM)

Analyzes the sound components of radio commercials, proposing some guidelines for the study of their functions. Particularly discusses the relationship between the linguistic and the paralinguistic elements of the message and the evocative function of sound effects and music. Finally, outlines a discourse typology based on their rhetorical…

Describes departmental core program in Department of Modern Languages and Linguistics at University of Maryland Baltimore County based on linguistic and semiotic theory stressing global perspective. Program includes upper level course to prepare students for literary analysis. (BK)

Explores the depths of connotation, beyond the explicit meaning of words, arguing that some of them carry a special emotional load for native speakers. Admits that the evocative power of words varies with individuals, classes, and age groups but maintains that there exists a vocabulary endowed with universal emotional power. (MES)

Discusses the use of visual materials in second language instruction to produce verbal utterances. (AM)

A linguistic analysis of the legends used on advertising posters. The data used is from Winston and Marlboro commercials. (Text is in French.) (TL)

Contends that play scripts are written to be performed and that a critical response to a play should reflect the fact that the script is a blueprint for a live happening. Proposes that students need to study a play both in the theatre and as written text. Explores aspects of Shakespeare's plays as performed theatrical works. (PM)

Probes the meaning of multimodality for English-as-a-Second-Language learners by illustrating how the analytic approach of systemic functional linguistics offers insight into the semiotic interrelatedness of visual and verbal systems. (Author/VWL)