Part of a larger work, of which the French version, Theorie de la Culture'' (Theory of Culture), is to be published first; shorter version read at the International Federation for Modern Languages and Literatures Congress, Cambridge, England, 1972. (RS)

The relationship between interpretation and stylistics in translation criticism is discussed. In a four-level model for translation criticism, zero-level translations reflect no semiostylistic techniques; levels one and two demonstrate elementary and sophisticated linguistic-stylistic procedures; and the highest level translations reflect the…

Explores the operational and conceptual meanings of the iconicity of manual signs and sign languages. Empirical studies related to the operational definition of iconicity in American Sign Language are described, and implications of parallels between iconicity and "stimulus meaningfulness" are discussed in relation to the scientific…

Semiotics and its role in the college curriculum are discussed. Semiotics is defined as an interdisciplinary field that focuses on the study of those entities that effect communication between interpreters of signs. Specifics of the discipline are discussed through examples from various fields. (SF)

Examines the relationship between mathematical knowledge and social practices of the Renaissance. Suggests that all efforts to understand the conceptual reality and the production of knowledge cannot restrict themselves to language and the discursive activity, but that they also need to include the social practices that underlie them. (Author/KHR)

Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…

Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…

Argues that semiotics, the science of signs, provides a suitable research tool for investigating the communication process in public libraries. Literature review identifies research using semiotic methods, as well as communication research in public librarianship that would have profited from semiotics, as a first step toward understanding the…

Charles Sanders Peirce's phenomenological investigations throughout his lifetime led to discovery of his theory of semiotics and created both his earlier pragmatism and his later pragmaticism. After briefly discussing postmodernists' themes, description, and critiques of Western culture, this article shows how Peirce's theory of signs and…

Epistemological breaks in several of the humanities disciplines in the twentieth century (existentialism, phenomenology, and traditional film theory) are traced. The breaks are attributed to each discipline's attempt to become scientific. In this process is seen the emergence of the discipline of film semiology in France in the 1960s. (34…

Presents basic working principles and a vocabulary of semiotics for classroom teachers; interprets semiotically a story from the teaching of "Romeo and Juliet" that reveals the literary and nonliterary texts of students' lives; and demonstrates semiotic approaches to two texts that illustrate how to locate literature in the context of…