A study investigated the nature and extent of "impression management" strategies used in Queensland (Australia) school publications and advertising, particularly for private schools, through semiotic analysis, which highlights the degree to which symbolic processes are influenced by context and changing market forces. (MSE)

Frequently writing is now no longer the central mode of representation in learning materials--textbooks, Web-based resources, teacher-produced materials. Still (as well as moving) images are increasingly prominent as carriers of meaning. Uses and forms of writing have undergone profound changes over the last decades, which calls for a social,…

In language arts classes a "composition" generally refers to a written text. Semiotic theory based on C. S. Peirce's work suggests that writing is only one of many forms of composition available for mediating thought and activity. According to J. V. Wertsch (1991), writing should be one tool in a tool kit of mediational means available…

Two bibliographies of publications from the International Visual Literacy Association (IVLA) are presented. The first covers the period from 1983 through 1989 and lists 261 publications from the IVLA at Virginia Polytechnic Institute and State University. The second covers from 1990 through 1993 and lists 201 publications. The comprehensive…

Anecdotal evidence from literacy educators sometimes suggests that many people can do well despite being illiterate; however, this perspective ignores the essential theory of literacy. This theory rests on the premise that the most essential difference between human beings and other creatures is the human ability to make "symbolic…

The educational television series "Across Cultures" was evaluated to examine the effectiveness of the series and how the programs were structured to attain objectives. Designed to complement sixth- and seventh-grade social studies textbooks, the series on world cultures is composed of thirteen 15-minute programs about three widely…

Specific social groups express themselves through their own particularized media. For example, "MS" magazine directs its communication to feminist readers, and as a part of this, regularly reprints advertisements and news clipping taken from mainstream media in its "No Comment" section. This section provides opportunities for…

The process of film making can be thought of as beginning with a person's feeling or concern about something. To communicate this feeling to others, the film maker (sender) must develop an organic unit which will provide a vehicle that can embody the feeling/Story-Organism. The film maker selects and orders a series of signs, images, or events…

This paper examines how semiotic analysis may be useful in teaching media literacy to nonnative speakers of English (NNSs), including both immigrants and international students who plan to return to their countries. It focuses on two television shows. The first show, "Friends," covers issues and problems of contemporary urban life for…

An examination and categorization of over 400 full-page drawings in the 1615 "Nueva coronica y bien gobierno" of Felipe Guaman Poma de Alaya, which details life in the Peruvian Viceroyalty. Explains the function of the illustrations in the text and that of five "signifying attributes" of spatial configuration. (SB)

Analyzes the appropriateness of textual media in the construction of meaning by reviewing the psychological research on semiotics and multiple intelligences that support a broadened notion of text, and presenting findings from research on the construction of nonprint texts in disciplines other than English. It suggests that exclusively focusing on…

A discussion of language testing looks at the relationship between the processes of language learning and language testing, particularly from the point of view of pragmatics theory. It outlines some of the theory of Charles Sanders Pierce and its role in the evolution of linguistic theory, as well as the work of other theorists concerning the…

One of the greatest obstacles to mastery of science and other analytical genres in school is excessive curricular emphasis on reading and hearing those genres without practice at speaking and writing them. In science, the curriculum tends to insure that only students with privileged social and linguistic backgrounds master the genre structures…

Exploring many possible relationships among language, thought processes, and education, this book is designed to synthesize modern views of language and linguistics, literature and semiotics, and thinking and knowing that are pertinent to education. It develops theoretical positions about language and thinking in school, proposes practical…

This 2-year study, which took a multidisciplinary approach to the problem of discovering principles for designing effective multimedia instruction, focused on the effects on instructional effectiveness of the discourse structure of instructional materials and the coordination of multiple instructional media. The task domain was a logic box said to…