In this conference presentation, the author, contrary to traditional views, offers a marketing definition that is compatible with continuing education goals. She then points out five reasons why continuing education activities for nurses should be marketed. (EM)

In this essay the author examines the state of the humanities with respect to four indicators--production. financial support, demand, and influence; offers a hopeful prognosis for the future; and prescribes ways for the humanistic disciplines to strengthen their positions, such as reinstating core curricula and teaching basic skills. (JMD)

Preliminary AAMC data indicate that the slight decreases in the size of the applicant pool observed for the last two years will continue for 1977-1978. Statistics on total applications, women and minority applicants, and mean MCAT scores are reported. (Author/LBH)

The purposes of universities as defined in the U.S. and France are considered in the context of the profound changes in western industrialized societies in recent decades. Focus is on the relationship between the way moral, material, and technological changes are handled and the maintenance of free inquiry. (Author/LBH)

Contends that Great Britain's educational backwardness is now becoming a severe handicap in a world with global economic competition. States that contemporary underinvestment in education is the primary cause of the shortage of educated citizens and concludes that current efforts characterized by government cooperation with private enterprise will…

A study of the attitudes of institutional and state level postsecondary education leaders in Oregon toward competition among institutions and state regulation of competition is reported, and a framework for examining postsecondary education regulation in general is provided. (MSE)

Changes in federal patent policy and the coincident loss of competitiveness and worldwide market shares by American industry have spurred increased interest in university-developed technology and technology transfer programs. (MSE)

Studies of enrollment demand assume that public institutions accept all eligible applicants. If enrollments are limited by institutional constraints on the supply of places, another approach to estimating student demand behavior is needed. A model that explains the determination of enrollments in these cases is presented. (Author/MLW)

Describes how growing state occupational license laws that require passing examinations create a large demand for education. Reports on a study of the exam-preparation methods of applicants taking the California contractors' license examination. Sees a role for community colleges in preparing license candidates. (DMM)

Following a literature review, this paper examines the economic rationale for choosing nursing training through analyzing the private rate of return to nursing schools in River State, Nigeria. Findings reveal a 146 percent private rate of return ascribable to negative opportunity costs and booster effects on expected income. (21 references) (MLH)

Examines the determinants of state aid and voluntary contributions to higher education institutions. State aid results suggest that quality, demand, equity, and intercollegiate athletics are valid determinants. Voluntary support results are mixed; corporate giving is more influenced by quality and size than alumni giving. Both favor successful…

The teacher supply-demand characteristics at a large urban school district are quantitatively assessed using a set of differential equations based upon the Arrow-Capron model and a 17-year database. Includes five tables. (MD)

The University of Calgary's response to requests from the Canadian Parents for French for a review of bilingual opportunities at the institution is chronicled. The response is analyzed in terms of the financial and pedagogical problems operative on the postsecondary level. (MSE)

Both financial and nonfinancial costs of education, such as time, effort, risk, and social and psychological perceptions are considered as influences on consumer behavior and as elements that an institution can manage in its efforts to maintain or change its position in the market. (MSE)

Education in the United States has expanded over the years in the pursuit of two goals: individual growth and societal development. Pursuing these goals simultaneously creates problems in setting educational standards, identifying objectives, and integrating students from varied backgrounds, but continued efforts to reach both goals must be made.…