This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…

PowerPoint knowledge presentation as a digital genre has established itself as the main software by which the findings of theses are disseminated in the academic settings. Although the importance of PowerPoint presentations is typically realized in academic settings like lectures, conferences, and seminars, the study of the visual features of…

The author as teacher educator and her students as teacher candidates conceptualized pragmatics, semiotics and aesthetics into literacy education by inviting students of diversity to watch movies, talk about movies, write movies, and act movies. Pragmatics is the study of how language is used for communication in various social and cultural…

This paper draws draw on conceptualisations of language as heteroglossic to examine whether and how multilingual practices and plurilingual pedagogies are enacted as instructional strategies in two multilingual English-medium universities in western Canada. Multilingual educational contexts have the potential to comprise 'translanguaging spaces'…

The aim of this study is to uncover the emergence of cultural mathematical understandings and communications in young children's spontaneous pretend play. It is based on Vygotskian cultural-historical perspectives and social-semiotic theory, informed by research into "funds of knowledge" and considers how children's informal knowledge of…

It can be difficult to interest students in academic topics if they have no prior exposure to or experience of the subject. The authors introduce and discuss a pedagogic innovation designed to trigger interest in entrepreneurship and "enterprise culture". They use fiction in the form of Gothic context and the vampire motif to move the…

Citizenship education has been an important part of the European Union's (EU) agenda to integrate a European dimension into schools' curricula. The usage of European symbolism in citizenship education curriculum material has been an especially important (yet understudied) means not only to promote a distinct European identity and increase…

In this paper, we investigate children's learning of reflectional symmetry in a dynamic geometry environment. Through a classroom-based intervention involving two 1-h lessons, we analyse the changes in the children's thinking about reflectional symmetry: first, they developed dynamic and embodied ways of thinking about symmetry after working with…

In spite of views that children's writing development is in large part a linguistic complex process involved in their engagement within and across social activities in and out of school, the literature is scant on the wide range of semiotic resources that children may draw on to animate their poetry writing and performances. Drawing from a case…

In a global and volatile world, teachers are being constantly challenged to support students' literacy development and assist them to develop knowledge and skills to expand into new ways of knowing. This two-year school-university partnership is dedicated to enhancing teachers' learning about language with the goal of building teachers'…

Science classroom discourse is inherently multimodal in that scientific meanings are made through an integration of multiple semiotic systems (e.g., language, diagrams, equations). Although some studies have described this multimodal nature, few have examined and explained the relationship between the integration of multiple semiotic systems and…

When "A Genomic Portrait--Sir John Sulston" by Mark Quinn appeared in the London National Portrait Gallery's exhibition in 2001/2, the ensuing public controversy over its portrayal raised a number of questions about the representation of a publicly known figure. Because the portrait was the Gallery's first contemporary commission using…

The transformation of higher education has been a pressing concern for policy makers and practitioners. This article provides examples of the transformative potential of assessments designed within the framework of a multi-literacies and heteroglossic pedagogy in an Applied English Language course at a South African university. These assessments,…

This paper, drawing on the notion of symbolic competence and insights from complexity theory, investigates the multilingual practices of university students in group discussions. The data analysis reveals that the protagonists' language uses index the various ways in which their rehearsal of potential identities, language ideologies, histories,…

This study examines the composing process and authorial agency of a college ESL writer as she remediated an argumentative essay into a multimodal digital video. Employing principles of sociosemiotic ethnography, and drawing on the concepts of resemiotization and recontextualization, the study investigated multiple types of data, including an…