While all professional fields, taken for granted in a developed society, are underpopulated in underdeveloped American Indian communities, there is a widespread negative attitude toward academic professionals among Indian leaders today. The attitude may reflect a national and, perhaps, a world trend in increasingly technological and conservative…

A study of parental expectations and attitudes toward non-native language instruction in the public schools in the Montreal (Quebec) region focused specifically on the parents involved in parent-school liaison organizations related to the "polyvalentes", or nontraditional, broad-spectrum secondary schools. Two objectives were to learn…

Growing numbers of Malaysian students are going to Australia for overseas study. This paper begins with a discussion of Malaysia's New Economic Policy, whose provisions include a phasing out of English as the language of instruction in favor of Bahasa Malaya, the language of the indigenous Malay majority. This policy provides a background for the…

Planning coherent, relevant marketing strategies is crucial to the survival of independent education in the United States. This handbook was created for independent school marketers; principals; and development, publications, public relations, and admissions directors. It offers checklists, sidebars, callouts, and summaries that focus on…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

Monette divides the definitions of needs into four categories. Basic needs are caused by a deficiency and lead to gratification-seeking behavior. Felt needs are self-defined wants or desires which, when expressed, suggest an unmet need and a means of gratification or imply ultimate goals. A normative need refers to a deficiency between the present…

If colleges compete on how good an education they offer and how well they assist in the orderly transition from college to employment, the employment element in the competition for students would receive due consideration. (Author/KE)

Product-market planning is an inherently difficult practice. It aims at a match between consumer preference and institutional behavior. Unfortunately, consumer reactions to changes in institutional behavior are often highly uncertain. This paper assumes that institutional planners should neither ignore uncertainty nor seek to avoid all actions…

The European Centre for Higher Education organized a symposium in October l977 to prepare a study on access to higher education in Europe. The purpose of the symposium was to pool suggestions for the plan and content of the proposed study and to examine possible methods of approach for certain problems that have recently arisen in the area of…

Focusing on critical issues facing graduate education, these papers presented at a conference sponsored by the National Endowment for the Humanities (NEH) examine areas such as declining enrollments, job shortage among college teachers, and the role of graduate schools in relation to the various intellectual disciplines. The overview paper,…

Recognizing the recent decrease in full-time enrollment in Canadian universities, this report focuses on aspects of the decline. It is noted that the decline has been almost exclusively in the fields of arts and sciences, with enrollment in professional programs (except education) growing. After a brief review of enrollment trends in the past two…

The development of the new French universities is traced from 1968 to 1978. Chapter One examines the state of French higher education prior to 1968, including such aspects as access to education and student life. Chapter Two focuses on the student revolt at the Sorbonne on May 3, 1968. In the next four chapters, the emergence of the Faure law with…

In exploring the economics of education this report discusses and extensively quotes the findings and conclusions of research dealing with (1) the demands of modern technology on the public schools, (2) the relation of education to individual earnings. (3) education as an investment in human capital and as a factor in national economic growth, (4)…

Aspects of the Southern commitment to higher education in the post-World War II period are reviewed and their implications for the future are examined. Following discussions of population growth and personal income, an assessment is made of: public attitudes toward higher education, trends in enrollment and student participation, trends in degree…

Papers are presented from a conference of the International Association of Universities concerning the expansion of higher education. The contents are as follows: Foreword by J. Baugniet, International Association of Universities; "The Expansion of Higher Education in Brazil," by Rev. A. Alonso, Pontifical Catholic University of Rio de…