The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…

This report surveys the degree of progress made in the last 10 years toward achieving the goals of student aid programs: promoting equal access and equal institutional choice, and advancing equal retention and completion. Note is made of the impact of extending equal educational opportunity. General enrollment and student aid trends are reviewed,…

A methodology for evaluating the service area of a community college and determining potential student markets is discussed. It is suggested that because of locality-based operations, projected higher education enrollment declines may be felt severely by community colleges. Because of the special nature of examining a specific geographical area,…

Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

This report was designed to aid ongoing development of statewide planning and coordination for Ohio's complex two-year college system. The mission of this system is defined in terms of four areas: Access, Program, Stewardship of Resources, and Institution and the Community. The system is dedicated to the concept of open education with minimal cost…

Demographic trends promise to force sweeping changes on postsecondary higher education, particularly the inevitable steady decline in 18-year-olds and the birthrate decline since the early 1960's in the white middle class. The decline in public confidence in American institutions is also a factor to be considered in educational planning. In…

Because the enrollment question is central to the resolution of a number of issues facing higher education, institutions as well as jurisdictional bodies have become increasingly concerned with the determination of future student demand. However, the changing characteristics of our population indicate the need for a new and somewhat more complex…

This paper discusses demographic analysis and illustrates how it might be used to strengthen educational policy planning. Much of the paper uses techniques of demographic analysis in an effort to describe the current and future demographic context of educational policy planning. The author examines trends in national fertility and age distribution…

This document begins with a section that discusses the demand for education and the identification of the broad characteristics of an educational system that would fulfill the needs and aspirations of the individual and satisfy the requirements of society. It outlines the history of the crisis in educational finance, discusses the problem of…

The ethical and technical superiority of a consumer-oriented system for the delivery of many public services, as compared to a client-based system, is demonstrated. The meaning of planning in a modern democratic society is examined. From distinctions drawn between the meaning of private and public goods in economic theory, some useful categories…

The ten elements of nontraditional study are carefully examined to provide an overview of their evolution and their impact on access to higher education. Discussed are degree-granting authority, competence as a basis for awarding degrees, adult students, experiential learning, specialized services, residence, and educational technology.…

The state of education in Saudi Arabia is reviewed in this brief analysis of the country's growth. Considered are the single-sex institutions, enrollment trends at the university level, faculty shortages, campus expansion, and religious influences. (LBH)

Universities are looking for new ways to reallocate resources to meet the changes in high- and low-demand courses. Four alternative strategies are discussed including: limit enrollment in high-demand areas, accommodate demand by having large classes, faculty members in high-demand areas, and retrain or reallocate faculty. (MLW)

Factors in the 1970s' dramatic shift from liberal arts to career education enrollment in community colleges include an infusion of federal funds, rapid growth of the student population, rapid technological growth, and a faltering economy resulting in unemployment and reduced educational benefits for four-year college graduates. (MSE)

In Spain, social change and crisis, and the need for higher education reform, have been particularly intensive. However, it was not until the recent University Reform Act that a framework for reorganization based on the principles of the public university was established. (MSE)