In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

This article introduces a promising new methodology called optical imaging. Optical imaging is used for measuring changes in cortical blood flow due to functional activation. The article outlines the pros and cons of using optical imaging for studying the brain correlates of perceptual, cognitive, and language development in infants and young…

The type, degree, and configuration of hearing loss, if one is present, can be determined by reading an audiogram. The type of hearing loss is determined by comparing auditory thresholds obtained using head-phones or insert earphones (air-conduction thresholds) to those obtained using a bone oscillator (bone-conduction thresholds). By itself, the…

Actions do not have inherent meaning but rather can be interpreted in many ways. The interpretation a person adopts has important effects on a range of higher order cognitive processes. One dimension on which interpretations can vary is the extent to which actions are identified abstractly--in relation to broader goals, personal characteristics,…

Many kinds of common and easily observed causal relations exhibit property transmission, which is a tendency for the causal object to impose its own properties on the effect object. It is proposed that property transmission becomes a general and readily available hypothesis used to make interpretations and judgments about causal questions under…

Are resources in visual working memory allocated in a continuous or a discrete fashion? On one hand, flexible resource models suggest that capacity is determined by a central resource pool that can be flexibly divided such that items of greater complexity receive a larger share of resources. On the other hand, if capacity in working memory is…

There has been a controversy on whether working memory can guide attentional selection. Some researchers have reported that the contents of working memory guide attention automatically in visual search (D. Soto, D. Heinke, G. W. Humphreys, & M. J. Blanco, 2005). On the other hand, G.F. Woodman and S. J. Luck (2007) reported that they could not…

Goal-directed behavior requires cognitive control to effect online adjustments in response to ongoing processing demands. How signaling for these adjustments occurs has been a question of much interest. A basic question regarding the architecture of the cognitive control system is whether such signaling for control is specific to task context or…

Purpose: The authors assessed comorbidity of auditory processing disorder (APD), language impairment (LI), and reading disorder (RD) in school-age children. Method: Children (N = 68) with suspected APD and nonverbal IQ standard scores of 80 or more were assessed using auditory, language, reading, attention, and memory measures. Auditory processing…

The present study was aimed at exploring newborns' ability to recognize configural changes within real face images by testing newborns' sensitivity to the Thatcher illusion. Using the habituation procedure, newborns' ability to discriminate between an unaltered face image and the same face with the eyes and the mouth 180 degrees rotated (i.e.…

Two experiments demonstrate that 14- to 18-month-old toddlers can adaptively change how they categorize a set of objects within a single session, and that this ability is related to vocabulary size. In both experiments, toddlers were presented with a sequential touching task with objects that could be categorized either according to some…

In this work, we apply Granger causality analysis to high spatiotemporal resolution intracranial EEG (iEEG) data to examine how different components of the left perisylvian language network interact during spoken language perception. The specific focus is on the characterization of serial versus parallel processing dependencies in the dominant…

During perception, people segment continuous activity into discrete events. They do so in part by monitoring changes in features of an ongoing activity. Characterizing these features is important for theories of event perception and may be helpful for designing information systems. The three experiments reported here asked whether the body…

Purpose: To consider interactions of vocal tract change with growth and perceived output patterns across development, the influence of nonuniform vocal tract growth on the ability to reach acoustic-perceptual targets for English vowels was studied. Method: Thirty-seven American English speakers participated in a perceptual categorization…

The origin of color categories has been debated by psychologists, linguists and cognitive scientists for many decades. Here, we present the first electrophysiological evidence for categorical responding to color before color terms are acquired. Event-related potentials were recorded on a visual oddball task in 7-month old infants. Infants were…