The author is an authoritative person who creates the literary world. The relevance of our article is a narrative analysis of Mukhtar Magauin's work, one of the writers with a clear style and personality, who has developed his own school of writing in Kazakh literature. Since ancient times, the recognition of the writer's personality by analyzing the intricacies of writing art, ideological and stylistic analysis of a literary text are of great importance in the scientific space. We conducted research on the novel "Kipchak aruy" by M. Magauin in relation to the author's theory, within the framework of the scientific paradigm system. The author's narrative varies depending on his own style and the used methods. The narrative model of each literary work is built depending on the ideological, thematic, image system of the work. Although the creator of this model is the author, the narrator is the one who implements it. We have witnessed that the author's view should go beyond the literary world created by the author himself is not realized in M. Magauin's novel "Kipchak aruy". In a literary text, the explicit author's personality does not violate aesthetic stability, but, on the contrary, gives his recipient a special spiritual pleasure.