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Lamb, Catherine E. – College Composition and Communication, 1991
Suggests enlarging the sphere of feminist composition by including in it an approach to argument, ways to proceed if one is in conflict with one's audience. Explores the beginning of the feminist theory of composition. (MG)
Descriptors: Audience Awareness, Discourse Modes, Feminism, Higher Education
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Funkhouser, G. Ray; Shaw, Eugene F. – Journal of Communication, 1990
Explores how motion pictures, television, and computers manipulate and rearrange the content and processes of communicated experience, thereby shaping how the audience perceives and interprets the physical and social reality depicted. Suggests that these media are fourth removed from reality (behind the Platonic Ideal, the actual, and art and…
Descriptors: Audience Response, Communication Research, Computers, Films
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Rabin, Sydell – English Journal, 1990
Discusses the most satisfying part of teaching writing--helping students discover what they have to say and showing them how to say it. Notes that the basic skills of writing (audience awareness, organizing thoughts, and revising) are bigger than the rules of grammar and spelling and do not change from grade to grade. (RS)
Descriptors: Audience Awareness, Grading, High Schools, Parent Teacher Cooperation
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Gilbert, Mike – English Journal, 1990
Discusses aspects of one teacher's responses to students' writing that have survived over the years. Argues that students (1) should write for a teenage audience; (2) deserve written and oral responses from their peers; and (3) benefit from successes shared with their parents. Suggests that responses to writing begin with content, which makes…
Descriptors: Audience Awareness, Grading, High Schools, Peer Evaluation
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Plumb, Carolyn – Journal of Technical Writing and Communication, 1990
Suggests that technical writers should emphasize similarities rather than differences between oral and written discourse. Argues that implicit rules of conversation have much to offer the technical writer. Illustrates how the principles of conversation can be applied to the process of writing instructions. (KEH)
Descriptors: Audience Awareness, Discourse Modes, Interpersonal Communication, Rhetorical Theory
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Miller, Carol – Studies in American Indian Literatures, 1990
This interview with Chickasaw novelist and poet Linda Hogan discusses creativity and the composing process, her new novel "Mean Spirit," the complications of identity and personal history for two female mixed-blood writers (interviewer and interviewee), and how considerations of audience impact (or shouldn't impact) American Indian writers. (SV)
Descriptors: American Indian Literature, American Indians, Audience Awareness, Authors
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Lyne, John; Howe, Henry F. – Quarterly Journal of Speech, 1990
Develops a rhetorical account of how experts move fluidly among disciplinary criteria and use paradigms more as strategies than constraints. Analyzes how E. O. Wilson projects his sociobiology into several discourse frames, each presuming a different audience, purpose, and persona for himself as expert. Suggests that Wilson eludes disciplinary…
Descriptors: Audience Awareness, Communication Research, Communication Skills, Discourse Analysis
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Ferre, John P. – Communication Quarterly, 1990
Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)
Descriptors: Advertising, Audience Response, Case Studies, Communication Research
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Abelman, Robert – Communication Quarterly, 1989
Examines patterns of television viewing and viewing motivations for the "PTL Club" in light of the recent PTL scandal. Extracts the ritualized user and a modified version (curious consumer) of the instrumental user only. Discusses implications for the future of religious television. (SR)
Descriptors: Audience Analysis, Communication Research, Mass Media Use, Motivation
Feyerherm, Joel – Technical Writing Teacher, 1990
Suggests strategies for applying Kenneth Burke's theories of rhetoric and dialectic to technical writing instruction. Shows how teachers can use Burke's dialectic heuristic, the Pentad, to analyze writing situations they present to students. Describes how writers can use Burke's concept of "identification" as a strategy for analyzing and…
Descriptors: Audience Awareness, Higher Education, Rhetoric, Teaching Methods
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Browne, Donald R. – Journal of Communication, 1990
Examines the broadcasting experiences of Aboriginal radio in Australia with respect to the "cultural dependency" of a non-Western group within a Western culture. Finds a variety of problems facing a maturing media in the areas of professionalism, knowledge of audience, and communicational relationship between the majority and minority…
Descriptors: Audiences, Cultural Exchange, Culture Contact, Foreign Countries
Thiagarajan, Sivasailam; Thiagarajan, Raja – Performance and Instruction, 1990
Describes steps involved in preparing hierarchical charts for use in performance and instructional technologies. Thirteen examples are shown that deal with systematic instructional development, and guidelines for choosing the appropriate format are discussed, including content, audience, and resources. Evaluation procedures involving paired…
Descriptors: Audience Analysis, Charts, Content Analysis, Educational Technology
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Brown, William J. – Western Journal of Speech Communication, 1990
Explores the effects of terrorism by approaching it as a persuasive form of communication rather than a dysfunctional sociological act. Describes the rhetorical functions of terrorism, evaluates the persuasive appeal of a mediated narrative, and applies narrative theory to analyze the 1985 TWA Flight 847 hijacking and its terrorist spokesman. (KEH)
Descriptors: Audience Response, Case Studies, Discourse Analysis, Mass Media Role
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Amspaugh, Linda B. – Reading Teacher, 1989
Offers four ideas for students to share their writing. Suggests that providing time and ways for children to share gives their writing purpose and direction. (MG)
Descriptors: Audience Awareness, Beginning Writing, Class Activities, Elementary Education
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Moore, Ellen E. – Exercise Exchange, 1989
Describes an exercise designed to help student writers expand beyond writer-based prose by having them write for a particular magazine or newspaper audience. (MM)
Descriptors: Audience Awareness, Class Activities, Freshman Composition, Higher Education
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