Examines Biblical apocalyptic theory and secular apocalyptic literature. Proposes a new theory of apocalypticism in secular public discourse derived from those two major theories. Provides examples of apocalypticism in secular public discourse. (MM)

Discusses nonfiction series for young adults; presents results of a survey of librarians who evaluated various series; presents criteria for evaluating nonfiction series, including readability, organization, format, timeliness, and length; and considers characteristics of the top 10 series, including marketing and audience. (LRW)

This paper outlines and discusses the development of a scoring system for content in children's transactional writing. The writing was collected as part of a project investigating the effects on attitudes and writing performance of mother-tongue use in second-language classrooms. (JL)

Discusses some of the problems the author encountered in staging a production of Marsha Norman's "'night, Mother" in Moscow. States that the area of largest concern was cultural variables, and whether a Russian audience would be able to understand some of the references. Concludes that, despite cultural differences, the audience was…

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Finds a small, but statistically significant, association between exposure to U.S. entertainment programs and attitudes, perceptions, and behaviors of foreign audiences. Finds also that, when taking study characteristics into consideration, only language of the questionnaire produced a significant difference in correlation size; and that the…

Argues that information designers can obtain a better understanding of users by using the contextual inquiry methodology, which involves conducting open-ended conversations with users while they perform their work. Notes that information designers using contextual inquiry depend on context, partnership, and focus to make design decisions. Relates…

Finds that lay readers respond to the risk implicit in news stories involving science and technology along four factors: (1) the proposition that science and technology are expensive and risky; (2) the idea that science and technology can have negative effects; (3) concerns associated with control and dependency; and (4) fear that science and…

Describes a program called "Writing for the Public" that allows students to revise and rewrite documents such as memos, instructions, or brochures. Shows how one high school English teacher instituted the program in his senior class. Provides some student response to the program. (HB)

Explores fifth graders' audience awareness when they compose and revise an original text for two audiences (a good third grade reader and an experienced adult reader) in a realistic transactional writing task. Finds that they successfully revised texts to address expectations of both audiences but were more successful for the third grade readers.…

Examines how students view their teachers' comments on their writing assignments. Reports the results of a survey on how students view comments. Offers suggestions for what teachers can do to create a shared context for commentary. (PRA)

Describes a method utilizing student-teacher memos that helps students to be more aware of their purposes and audiences for their writing. Delineates the procedures by which one teacher instituted communication with students through the use of such memos, thereby improving student writing. (HB)

Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)

Comments on the interview of bell hooks in the preceding issue of the "Journal of Advanced Composition." Critiques hooks's concepts regarding audience and multicultural pedagogy. (HB)

Presents an outline of six steps for touring with secondary school students. Describes the challenges of taking a show on the road, including creation of a theater space where none existed before, design and construction of a portable set, and doing and redoing the necessary "blocking." Includes a calendar for major steps in preparing…