In view of the increasing interest in the mass media's role in the creation, maintenance, transformation, and celebration of whole cultures, the Australian experience with nationalistic mythmaking in film and television should be examined. Research reveals that Australians prefer watching Australian programs to watching British or American programs, which indicates that each distinct culture in the world would prefer viewing programs sensitive to its own mythology. In addition to very basic myths, such as those dealing with unchanging human nature and the absence of social conflict, local Australian variations of these themes exist. American and British domination of Australian programming has given way to productions that are uniquely Australian and that exhibit Australian archetypes. Some attempts to include Australian folklore are more deliberate than others. However, in spite of the fact that national mythology affects telecommunications policy differently in different cultures, producers of films and television programs should study their mythology and exploit it in order to capture their national audiences. Three pages of references conclude the report. (DF)