The Collegiate Employment Research Institute (CERI) generated this report from employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Approximately 4,350 employers provided information useful for understanding recruiting trends and practices. CERI uses information provided by those recruiting talent for full-time positions, internships, and co-ops to provide these research briefs. If the college labor market remained highly competitive, it was anticipated that more than 50 percent of employers would increase salary offers, and some solid growth in salary levels would be seen. This did not happen. While no employer reported they would decrease their starting salary offers, only 39 percent (a decline of 9 percentage points from last year) indicated they would increase salaries an average of 4.1 percent. Sixty-one percent stated that starting offers would remain at the same level as last year. As a result, average starting salary offers did not vary markedly from last year for majors with high numbers of employers reporting offers. Before the recession 33 percent of employers offered performance bonuses at the end of the first year of employment and 17 percent offered signing bonuses. Since the recession these figures remain at historically low levels. However, this year the number of employers offering signing bonuses nearly doubled to 13 percent (7 percent used this device in the past two years). The number of organizations offering performance bonuses also jumped 9 percentage points to 21 percent. Both these strategies may reflect a trade off from offering higher starting salaries (a permanent cost) to a one-time payment. The average starting salaries reflect base salary only and do not include bonuses, commissions, housing and moving allowances, stipends, or other incentives. Some observations include: (1) The smallest organizations offer the lowest salary; (2) Organizations with 50 to 25,000 employees offer very similar starting salaries in most cases; (3) Only the very largest organizations offer starting salary offers noticeably higher than all other organizations; and (4) Among the major industrial sectors reporting in this survey, manufacturing offers slightly higher starting salaries than service sectors. Service sectors, finance and insurance services, and professional, business, and scientific services, for example, offer comparable starting salaries.