Postsecondary enrollment is in decline, and like many other states, Washington is experiencing significant, ongoing challenges to enrollment. In response to ongoing enrollment challenges, institutions and states are considering new practices to engage with prospective students. Research shows that automating aspects of the enrollment process can help. This paper explores how adapting the traditional system with proactive strategies that promote clarity and ease administrative processes can increase enrollment. These emerging strategies aim to reduce the administrative burden on students and families and eliminate uncertainty about the admissions process.