ERIC Number: EJ1426834
Record Type: Journal
Publication Date: 2024
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1042-0541
EISSN: EISSN-2162-5212
Available Date: N/A
Generation Z's Philanthropic Engagement in the United States Agrofood Sector: Perceptions, Motivations, and Intentions
Weslee Potts; Amber H. Rice
Journal of Agricultural Education, v65 n1 p303-319 2024
This phenomenological study was conducted to ascertain Generation Z's attitudes and perspectives regarding agrofood philanthropy. To effectively engage the upcoming generation as philanthropists, it is necessary to determine how they define philanthropy, what motivates them to give, how they have already participated in philanthropic efforts, and their intentions towards future philanthropy. After interviewing participants, it was found that they were driven by a deep desire to connect with others. Donating time to agricultural, food-focused, or rural-serving organizations allowed them to fulfill that desire, resulting in deep organizational commitment and desire to donate time in the future as a means of community integration. Recommendations for future research include a greater balance of gender perspectives and exploring other philanthropic sectors. Recommendations for practice include providing social opportunities and community to engage Generation Z, surfacing the impact of the organization that aligns with their values, and maintaining a robust online presence.
Descriptors: Age Groups, Private Financial Support, Organizations (Groups), Agronomy, Food, Donors, Volunteers, Citizen Participation, Attitudes, Motivation, Intention, Rural Areas
American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: https://jae-online.org/index.php/jae/index
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A