An important pre-condition to diversifying the workforce of land-grant extension services is access to qualified ethnic minority individuals with an awareness and interest in pursuing extension careers. This paper highlights an example of collaboration between the K-State Research and Extension office and an educational research program at Kansas State University to expand the awareness and knowledge of the functions and career opportunities in extension to ethnic minority students. The result of this study indicates the collaboration increased the perceived knowledge of extension to the students, leading to an ethnic minority student attending graduate school with an emphasis on extension services.