Background/purpose: This research analyzes the challenges and opportunities of implementing strategic planning in public schools. Strategic planning is a crucial tool for enhancing the effectiveness and efficiency of educational institutions. In public schools, strategic planning helps align educational goals with available resources, ensuring sustainable improvement in student outcomes and institutional performance. On the other hand, public schools often face challenges such as budget constraints, policy changes, and diverse student needs, making strategic planning essential for navigating these complexities. Materials/methods: This research uses a descriptive method with a qualitative approach. Data processing uses the Nvivo12 application. Results: The research results show that school strategic planning must be flexible, data-based, and involve various parties to effectively meet local needs. Implementation of the strategy has had a positive impact on the quality of education, including academic achievement and transformation of school culture. However, improvements in management and resource support are still needed. Integrated monitoring and evaluation are the keys to success, and they are supported by technology, relevant indicators, and collaboration between stakeholders. The involvement of students, parents and local communities has also been proven to strengthen the relevance of strategic planning to the needs of all parties. In addition, innovation and adaptation to change show the importance of sustainable development in every school. Conclusion: As a result, resistance to change can be overcome with a participatory approach and an organizational culture that supports innovation and collaboration.