Image and Issue Political Information: Message Content or Interpretation?.

Johnston, Deirdre D.

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Peer reviewed

ERIC Number: EJ398791

Record Type: Journal

Publication Date: 1989

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Image and Issue Political Information: Message Content or Interpretation?

Johnston, Deirdre D.

Journalism Quarterly, v66 n2 p379-82 Sum 1989

Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS)

Descriptors: Advertising, Audience Analysis, Bias, Cognitive Processes, Mass Media Effects, Media Research, Political Candidates, Political Issues

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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