This study of 96 high school biology students investigates the effectiveness of visual instruction composed of simple line drawings and printed words as compared to printed-words-only instruction, visual tests, and the interaction between visual or non-visual mode of instruction and mode of testing. The subjects were randomly assigned to be given…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

This report describes a series of studies of how children learn to operate on incoming information as it is transmitted by language or pictorial representations. Specifically, the studies examined (1) the relationship between what is known and the structure of incoming information and (2) the active operations children use in the process of…

This study focuses on the relationship between blending ability and reading comprehension among 80 prereading children from three private preschools. Three methods of instruction were tested: One group was instructed with an auditory method; the second group was instructed with an auditory-visual method; and the third group practiced the basic set…

This report documents the Appalachian Education Satellite Project's (AESP) delivery of a continuing education course entitled 'Visual Learning' to 55 educators at 10 sites in Appalachia in Spring 1977. The course was intended to assist teachers in making more practical use of television in the classroom. Presented are: (1) a brief overview of the…

Because human memory and thought involve extremely complex processes, it is possible to employ unusual modalities and specific visual strategies for remembering and problem-solving to assist patients with memory defects. This three-part paper discusses some of the research in the field of human memory and describes practical applications of these…

Aimed at advancement of the arts through improvement of education for both understanding and production, this long range basic research program dealt primarily with the study of the varieties and interaction of human abilities, the nature of the tasks involved in the several arts, and the available means for inculcating or fostering the abilities…

Many authors report data showing a high relationship between visual perception and early reading. This study dealt with the prediction of later reading from early Frostig test scores and the determination of existing relationships between Frostig treatment and reading skills two years later. Two hundred and seventy-four beginning first graders in…

Instructional television is said not to have achieved its potential in primary grades because of five major problems, all related to lack of precise information about the communicative effectiveness of instructional presentations in appropriate time frames. The five problems cited and discussed are lack of adequate knowledge of primary children's…

Training in word recognition based on a child's dominant sensory modality (visual, auditory, or kinesthetic) was compared with training based on nondominant modality. Twenty-five first-grade children with no prior instruction in reading were given visual, auditory, and kinesthetic modalities tests and a pretest of recognition of the words used in…

Significant learning occurred when four experimental films dealing with the weather were shown four groups in each of three different populations (high school students, Air Force basic trainees, and college students). However, increased concentration of facts in the films yielded only slight advantages in learning. The films differed in length as…

The needs and capabilities of 4-year-old Head Start children were considered in development of classification and attention training curricula, including: (1) sensory exploration through object manipulation, (2) variety of high-interest materials, (3) change of pace during the lesson, (4) presentation of learning activities as games, (5) relating…

The proceedings of the first national conference on visual literacy held in Rochester, New York (March 23-6, 1969) contain papers describing the concept of visual literacy (defined as vision competencies of integrating and interpreting sensory experiences fundamental to learning and communication). Related research is explored in areas such as…

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…

Reported is a study of the effect of aural versus verbal mode of presentation of tasks compared with respect to their effect on the degree of lateral transfer. Three tasks each requiring the derivation of a general rule describing a multiplicative relationship were selected. Pretesting on the final task and two transfer tasks using tasks presented…