A comparative study of the alumni of 12 cooperative and 12 noncooperative education programs examined the following facets of career development: Views toward undergraduate career preparation, characteristics of first full-time job, and characteristics of current employment situation. In addition, the mail questionnaire measured differences in…

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

Nearly 11 years ago trustees of Wilson College (Pennsylvania) voted to close the institution. A group of alumnae brought a lawsuit to keep the college open, and since then the college's programs have been transformed to meet the changing interests and ages of its students. A division of continuing studies was created. (MLW)

A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…

Issues college fundraisers must address before beginning a campaign include organizational readiness, administrator and trustee readiness, administrator willingness to lead, availability of volunteers, development staff readiness, information systems capacities, firmness of policy and procedures, use of consultants, funding sources, and…

This paper reviews two areas of limitations concerning college outcome assessments and argues that while cognitive outcomes may be effectively measured during the students' academic careers, the perceptions of alumni are a necessary component of the assessment of affective outcomes. The limitations that are addressed concern first, determining…

This case study of Southern Illinois University was conducted to determine the types of volunteers needed for an annual fund drive. Based on a random sample of 138 alumni donors who completed questionnaires, a donor profile was developed. Analysis of questionnaire responses found that only 48% reported being involved with extracurricular…

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…

Prepared by a Provost's Task Force on Assessment of Quality and Outcomes of Undergraduate Education, this report reviews the background of the currently burgeoning "assessment" movement and sets forth principles to guide the University of Arizona's efforts to redefine and reassess the quality and outcomes of its undergraduate programs.…

As part of an ongoing evaluation of the career programs at Illinois' William Rainey Harper College (WRHC), a follow-up study of 1986 program graduates was conducted and results were compared with previous years. Questionnaires were sent to 491 students who earned 48 or more hours during the 1985-86 academic year at WRHC. Study findings, based on a…

The impact of educational experiences on the 1978 graduates of Baruch College, New York as reflected in their achievements two years after graduation was assessed. Responses to a mailed questionnaire were received from 837 (60 percent) graduates. It was found that the employment of Baruch graduates was very high: 96 percent were employed. Nearly…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…

Results of a self-assessment of the doctoral program in higher education at the University of Georgia are presented. The Graduate Program Self-Assessment Service questionnaires were administered to 43 graduates, 12 currently-enrolled graduate students, and 14 faculty members. Areas of assessment for the graduates included: average number of years…

Alumni attitudes concerning their college experience, present work, and present recreational activities were analyzed in relation to the time in college, using a semantic differential format. Four items were used for each type of rating, one evaluative, another activity-oriented, and two potency oriented. The evaluation dimension concerns the…

A theoretical taxonomy of student outcomes based on the National Center for Higher Education Management Systems' (NCHEMS) structure was investigated using survey responses from 1,833 alumni of a comprehensive state university. The alumni spanned 45 class years and four major curricular types: applied science, business, engineering, and qualitative…