The information division at Cornell University (New York) information resources division has determined that its traditional program development method is inadequate to meet the demographic, fiscal, and technological demands of the 1990s. It is changing its systems analysis and design procedures to deliver applications better, faster, and with…

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

Reasons and techniques for encouraging planned giving among baby-boomers are outlined, and one approach is detailed. This involves recruiting a volunteer financial services team of alumni to host financial presentations for fellow alumni in their local areas, and developing a newsletter for the target alumni population. The fund-raising program at…

A survey of 17 registrars in colleges and universities using narrative evaluation of students instead of traditional grading investigated the types of institutions using the method, number of narratives generated, variations in form of narrative, history of the systems, methods of collecting and processing, control and limitations, costs, and…

The Faculty of Medicine of the Rheinisch-Westfalische Technische Hochschule Aachen (Germany), founded in 1966, has been housed in one building since 1984. The faculty and university hospital are managed by three institutions: the dean (responsible for teaching and research); the clinical directorate (responsible for patient care); and the…

Three administrative building blocks for supporting collaborative processes in schools are discussed: program advocacy based on a school climate of trust and good communication between staff and administration, visible participation by administrators to build credibility, and support for maintenance and durability of the program. (JDD)

Hoshin, or breakthrough, planning is the Total Quality Management method of integrating strategic planning into the daily work of organizational units. Delaware County (Pennsylvania) Community College's adaptation of the process and its use in daily management are described and presented in the form of a flow chart. (MSE)

A review of the history of regulation in federal student financial aid programs indicates dramatic change and growth in the last three decades. Regulations of particular importance to aid administrators are highlighted, and two conclusions about recurring concern for the deservedness of aid recipients are drawn. (Author/MSE)

A discussion of student-employee management in the college admissions office looks at the philosophy underlying student use in this function, employee recruitment and hiring practices, training and compensation, monitoring of student-employee performance, and the personal and professional rewards of working with student employees in this context.…

Examines liability incurred by university-sponsored information technology internships and consulting relationships with the business community. In these outreach engagements, the university takes the role of primary insurer for the business client and provides an indemnity shield for the university's representatives. As the number of engagements…

Summarizes the recent report on college athletics by the Carnegie Foundation for the Advancement of Teaching, which cites nine unfavorable results of athletic development on college students and examines administration of athletics, its excesses, athletic participation and its relationship to student health, the role of coaches, collegiate…

To improve matching gift numbers in fund-raising campaigns, colleges and universities can use these techniques: flagging potential matches during phonathons; broadcasting the matching-gift message on the phone, in pledge reminders, with leaflets, and in publications; focusing on companies that employ many alumni; improving follow-through on…

A study investigated the demographic characteristics of 567 administrators of college and university offices for students with disabilities (OSD), how they perceived various professional roles and functions, and relationship of these perceptions to institutional and program characteristics. Results were compared with a similar study conducted a…

Schedules, characteristics, and wellness needs of community college students are often very different from those of traditional college students, and wellness programs at these institutions have an important impact on students' lives, both during and after the college experience. Issues to be considered include assessment of the needs of a diverse…