World events in the last few years have made globalization and discussions of culture, race, and ethnicity top-of-mind for many people and institutions all over world, including advertising. Academic institutions, agencies, and organizations (e.g., American Academy of Advertising or AAA) are discussing "diversity, equity, and inclusion"…

Today's society, defined as the consumer society, marks an intertwining of many different cultures influencing the entire population, mostly the young. Cultural studies explore all aspects of culture, including music, and their ultimate goal is to understand the changes occurring within the framework of contemporary culture. Music has its own…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

The contexts in which young people participate in sport are diverse. In Scandinavia, as in many other countries, child and youth sport is mainly organised in non-profit, membership-based and voluntary driven sports clubs. In Sweden, this model is now challenged by commercial businesses providing child and youth sport services. The overall aim of…

Purpose: Many low-income students are unable to participate in internship programs because they lack financial resources to pay for the cost of housing and relocating to the internship site. This paper examines the types of benefits or supports related to housing and relocation that employers are providing to paid interns.…

In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…

Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…

The study's main goal was to investigate the impact of various types of shocking content of provocative advertisements on brand recall and visual attention engagement. The experiment used the eye-tracker (iViewX RED500) to record the eye movements. Forty-one participants were divided into two groups. Provocative (drastic, religious, and erotic)…

Employers are essential partners in sustainable work-integrated learning (WIL) programs. They aim to recruit talented students, and they create recruitment messages (e.g., job advertisements) to achieve this goal. Signaling theory suggests that aligning recruitment messages with WIL students' interests will enhance job attractiveness. This study…

Much research into how universities seek to support their students' graduate employability has focused on academic strategies such as graduate attributes and work-integrated learning, or the employability benefits of part-time work, volunteering, and extracurricular activities. However, the work of the professional staff who support these…

Objective: Factors contributing to the obesity epidemic have powerful effects on people who are frequently exposed to the extensive advertisement of unhealthy foods. This study aimed to examine how consumers' attitudes towards health and nutrition-related (HNR) claims in food advertisements affected their healthy food choice (HFC) and how online…

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…

With its tourism industry becoming the main source of income of the country, Thailand has put an emphasis on promoting tourist destinations to foreign tourists via different channels including online resources. The Tourism Authority of Thailand (TAT), a state agency in charge of tourism promotion, provides useful information of attractions in Thai…

Industry certification and apprenticeship programs are vital in closing the labor shortage gap while improving graduation rates nationwide. New Mexico has trailed behind the rest of the nation in rebalancing the emphasis on skilled trades, particularly in rural schools. This phenomenological study interviewed ten Career and Technical Education…

We conducted two experiments to determine how the combination of task relevance, loss framing, and psychological distance affects changes in construal level, emotion intensity, and purchase intent. Experiment 1 investigated how construal level fit between the loss and proximal frames affected emotion intensity and purchase intention for skin…