Word processing can be integrated into business courses, even if the school system doesn't have funds for word processing equipment. The basics of word processing have always been taught by business education teachers; however, it is now time to integrate more specifics regarding word processing skills, terminology, and concepts. (CT)

This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

The article provides, in outline form, a program evaluation plan for special education program developers and evaluators. The plan has a three part conceptual framework involving the nature and needs of students, the goals and objectives of the program, and the match between the two. (DB)

Addresses three issues which confront educators involved with individualizing education. The first section defines individualized education, the second describes the advantages of an individualized program, and the third section details some approaches to individualizing vocational education. (Author/CT)

Pennsylvania's attempt to implement competency-based education in the public schools is a well-meaning but misguided effort to improve the schools. It will succeed only in diverting vast amounts of time, energy, and intelligence away from more important and more attainable goals. (Author/IRT)

Summarizes the status, organization, and themes of national research programs in information science. National plans from six countries are explored with respect to the planning organizations, content of national research plans, and desirable elements of a strategy for building the new discipline. (SW)

This article presents guidelines to the teacher for planning and conducting a field trip. (SJL)

Provides step-by-step directions for planning and conducting an inhouse course in business and technical writing at an engineering or technical firm. (RL)

The rationale, development, and organization of a program for gifted/talented preschool children are considered. (CL)

Postsecondary services should be planned for three groups of multihandicapped deaf students: those needing independent living skills, those seeking direct occupational preparation, and those seeking and able to profit from an academic program. Seven guidelines are suggested for program planning and delivery. (Author)

The author describes a process through which parents of exceptional children or school personnel in any community can organize a parent group for themselves and their children. (CL)

Arguing that problems associated with the inter-relationships between money spent and educational effectiveness are not in surmountable, this paper addresses: setting goals and identifying measures of effectiveness; determining program effectiveness in relation to the goals of education; and determining cost effectiveness. Pennsylvania Department…

School fluoridation programs have been shown to be effective and safe. (JD)