Emphasis in this teacher's guide and activities booklet is on helping students analyze common advertising techniques and propaganda devices in television, magazine, and radio commercials. The unit is intended for use on the sixth grade level and can be integrated into language arts and/or social studies curricula. The unit is presented in two…

Economic analysis indicates that divesting networks from owned stations, while not solving all the basic criticisms involving lack of diversity in programing, would allow for more competition in the major television markets, and remove one of the barriers to the entrance of new independent programing. (JMF)

British broadcasting is made up of two distinct and clearly separable elements: the 55-year-old BBC, and the more recent interloper, independent commercial radio and television. Problems encountered by the independent broadcaster in creating an international awareness of what he produces and how he works are discussed. (Author/RAO)

The Mexican television system has divided the viewing audience into four different socio-economic sectors and provides programming for each sector under a non-competitive framework through commercial sponsorship. (RAO)

Briefly introduces the participants and the issues discussed at a recent National Council for Children and Television seminar on ethnic stereotypes in television programming. (MBR)

A brief preview of a recent study which is attempting to determine if the data presented in Television in the Lives of Our Children'' is still valid in 1970. (AK)

The transformation now occurring in the cable TV industry from program conveyance to program production provides adult educators with the opportunity to help form the instrument that in years to come will help form them. (Author/EB)

Essay arguing that ETV professionals are haunted by ghosts we inherited from the two sources of our professionalism--commercial broadcasting and education." (Author/LS)

Reports on attempts that representatives of the educational community made to influence television programming over 20 years ago. (IRT)

The document examines the influence of political television commercials on voting behavior. In addition, the paper reports new data concerning the role of voter-oriented ads in socializing children to the political environment. Part I characterizes political ads and presents findings and conclusions of three voter surveys recently published in…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative…

The four issues of this newsletter focus primarily on the use of communication technologies in developing nations to educate their people. The first issue (No. 68) contains a review of the current status of adult literacy worldwide and articles on an adult literacy program in Nepal; adult new readers as authors; testing literacy materials; the use…

The extent to which video has come of age with respect to language learning is the focus of this special issue, which provides information on sources of materials and offers practical ideas for the effective and creative use of those materials in second language instruction. Articles include: "Video and Language Learning: A Medium Comes of Age"…