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ERIC Number: EJ1274174
Record Type: Journal
Publication Date: 2020-Nov
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0010-0870
EISSN: N/A
Available Date: N/A
Effectiveness of Vernacular Library Orientation Videos in Comparison with the English Language Equivalent
Zhao, Jennifer Cong Yan; Mawhinney, Tara
College & Research Libraries, v81 n7 p1107-1112 Nov 2020
Vernacular language videos with narration in non-English languages have been used in North American academic libraries to engage and empower international and non-native English-speaking students. This study investigated the effectiveness of McGill University Library's orientation videos from the perspective of these students, using mixed methods to outline student learning, affective responses, and views on audiovisual features used in the video. Compared to the English video, vernacular language videos are equally effective in delivering content and more adept at invoking student enthusiasm about the library. These students' perceptions on video design and audiovisual features are useful for librarians who use videos to engage a linguistically diverse campus.
Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. e-mail: acrl@ala.org; Web site: http://crl.acrl.org
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Montreal)
Grant or Contract Numbers: N/A
Author Affiliations: N/A