What metrics matter the most to advancement professionals? Are the most strategic data being regularly collected, or are there new metrics that should be considered? To answer these questions, the Council for Advancement and Support of Education (CASE) and GiveCampus partnered on a pulse survey on this topic for advancement professionals at educational nonprofit organizations, K-12 schools, colleges, and universities in the United States. This is the first survey in a new series that will gather insights on topical and timely issues from individuals working in advancement, with the aim of supplementing data collected in our annual benchmarking surveys. The survey gathered general information about each respondent, including the primary focus of the respondent's role, level in role, number of years working in advancement, type of institution, total philanthropic support at institution, and size of advancement program. The survey asked respondents to rank metrics in the areas of philanthropy, engagement, and marketing and communications. This report provides a summary of the findings compiled from those responses and presents key takeaways designed to help today's advancement professionals evaluate and optimize their approaches to measuring the impact of their work.